The firm will begin operations as a 40-employee team in the 1001 Woodward Ave. That’s a pretty penny, and with the recent rebranding of I n-House Realty as Rocket Homes, another subsidiary of Rock Holdings, behind the Quicken Loans/Rocket Mortgage branding, it appears that Rock Holdings has no intentions of scaling back the energy it puts behind the Quicken Loans brand.Īccording to AdAge, UM is already working to set up a dedicated office in Detroit to service the Quicken Loans account. Last year, Quicken Loans dropped a whopping $328.9 million on measured media in the U.S., according to stats from Kantar Media. Rock Holdings, Quicken Loans' parent company, has already made considerable investments in the Quicken Loans brand, and it looks like it will continue to do invest in the brand. Quicken Loans just announced that it has entered into an agreement with a new agency to head up its massive marketing and advertising efforts.Īccording to an article from AdAge by Adrianne Pasquarelli and Megan Graham, IPG MediaBrands’ Universal McCann will now be the agency of record responsible for Quicken Loans’ media planning and buying.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |